Crewe Alexandra FC

We ran an idea injection session with Crewe Alexandra FC to help boost attendance for an upcoming hero match. Our focus was on creating family-centric engagement strategies that encouraged children to attend. Knowing that when kids show up, the whole family follows. The result was a 465% increase in attendance from children, driving significant growth across key revenue areas including merchandise, concessions, and adult ticket sales. More importantly, the initiative helped build long-term fan relationships by bringing young supporters into the club experience early. Increasing their lifelong value to the club.